Scrutinizing Register Realization in Facebook Trading Group

Antonius Setyawan Sugeng Nur Agung, Monika Widyastuti Surtikanti, Masfa Maiza, Efrika Siboro

Abstract


This study aims at scrutinizing the register pattern used by the sellers in promoting their goods in the popular Facebook trading group used by people in Ngabang, West Borneo, “Ngabang Jual-Beli”. The group is an ambient representation of language variation used in West Borneo. The register analysis covers the field, tenor, and mode of the discourse. The data analysis encompasses domain, taxonomy, componential, and cultural theme analysis modified by Santosa (2017). The domain covers the kinds of goods being sold. The taxonomy analysis is the three meta functions in the SFL framework. The combined domain and taxonomy in the componential analysis figure out the register pattern in the group. The findings reveal that in the field of discourse, the posted clauses are dominated by the use of the material process, relational identification, and relational attributive process. The material process reflects the experiential meaning of the current activities. Meanwhile, the information of the goods realizes relational identification and relational attributive processes. With respect to the tenor of discourse, there is a tendency for the sellers to use declarative clauses which reflect equal status between the sellers and the customers by considering the minimal social distance. Furthermore, in the mode of discourse, the unmarked topical theme reflects as the majority of the ellipsis subject referring to the sellers. The study implies that the language used in digital trading should consider the participants, the relationship among the participants, and the media used to persuade their target market.

Keywords: Facebook trading group, online shop, register, systemic functional linguistics


Full Text:

PDF

References


Agung, ASSN., Surtikanti, MW., & Maiza, M. (2021). Registers in Facebook postings used by online marketers in west Borneo. PROCEEDING AISELT (Annual International Seminar on English Language Teaching), 6(1), 136–143.

Agung, A. S. S. N., Surtikanti, M. W., & Maiza, M. (2021). A snapshot of error buzzwords on Facebook trading groups. Proceedings of the International Conference on Language Politeness (ICLP 2020), 553. https://doi.org/10.2991/assehr.k.210514.015

Alfi, F. N. (2013). A sociolinguistics analysis of register used in online shop of social media (wwww.facebook.com). Muhamadiyah University of Surakarta.

Chetioui, Y., Butt, I., & Lebdaoui, H. (2021). Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market. Journal of Global Marketing, 34(3). https://doi.org/10.1080/08911762.2021.1891359

Coyle, J. R., & Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of Advertising, 30(3), 65–77. https://doi.org/10.1080/00913367.2001.10673646

Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. 49, 597–600. https://doi.org/doi.org/10.1016/j.chb.2015.03.051

Eggins, S. (2004). An introduction to Halliday’s systemic functional linguistics. Continuum International Publishing Group.

Halliday, M.A.K., Hasan, R. (1989). Language, context, and text: Aspects of language in a social-semiotic perspective. Oxford University Press.

Halliday, M. A. . (1978). Language as social semiotic. Edward Arnold.

Lubis, C. Y., Ashari, E., & Edi, W. (2016). A register analysis in online shop term Facebook. ANGLO-SAXON: Jurnal Ilmiah Program Studi Pendidikan Bahasa Inggris, 7(2), 162. https://doi.org/10.33373/anglo.v7i2.511

Martin, J. R. (1992). English text: system and structure. John Benjamins.

Matthiessen, C. M. I. M. (2019). Register in systemic functional linguistics. Register Studies, 1(1). https://doi.org/10.1075/rs.18010.mat

Miles, M.B & Huberman, A. . (1994). An expanded sourcebook: qualitative data analysis (2nd Edition). In Sage Publications (Issue 2nd Edition).

Nurani, S., Mufliharsi, R., & Yohanna, L. (2014). Linguistic features analysis of the English electronic commerce websites. English Review: Journal of English Education, 2(2), 133–144.

Pratiwi, D. P. E. (2016). Register analysis of Indonesian advertisements. International Journal of Linguistics, Literature, and Culture, 2(2). https://doi.org/10.21744/ijllc.v2i2.114

Ramirez-Asis, E., Vilchez-Carcamo, J. E., Maldonado-Leyva, H. W., Valderrama-Plasencia, L. R., Asnate-Salazar, E. J., & Silva-Zapata, M. A. (2021). Investigating the relationship of social network Facebook and marketing predictors. Jilin Daxue Xuebao (Gongxueban)/Journal of Jilin University (Engineering and Technology Edition), 40(10), 1–18. https://doi.org/10.17605/OSF.IO/YRZ26

Santosa, R. (2003). Semiotika sosial. Pustaka Eureka dan JP Press.

Santosa, R. (2017). Metode penelitian kualitatif kebahasaan. UNS Press.

Santosa, R., Djatmika, D., & Khrisna, D. A. N. (2021). Genre and attitude to support character development in children stories. Register Journal, 14(1), 83–98. https://doi.org/10.18326/rgt.v14i1.83-98

Spradely, J. P. (1980). Participation observation. Holt, Rinehart, and Winston.

Tabpawan, J. (2022). The characteristics of using Facebook advertising language of online sellers. Journal of Entrepreneurship Education, 25(3), 1–9.

Thongchuay, C., & Srinuanpam, D. (2019). A study of the strategy of using advertising media on the Internet media regarding the type of business website that affects the receiving of information of the target group. United Tribes Technical College.

Van Der Heide, B., D’Angelo, J. D., & Schumaker, E. M. (2012). The effects of verbal versus photographic self-presentation on impression formation in Facebook. Journal of Communication, 62(1), 98–116. https://doi.org/10.1111/j.1460-2466.2011.01617.x

Wang, S. S., Moon, S. Il, Kwon, K. H., Evans, C. A., & Stefanone, M. A. (2010). Face off: implications of visual cues on initiating friendship on Facebook. Computers in Human Behavior, 26(2). https://doi.org/10.1016/j.chb.2009.10.001

Wardana, R. (2013). Register analysis in action figure trading forum on Kaskus. Brawijaya University.

Wiratno, T. (2018). Pengantar ringkas linguistik sistemik fungsional. Pustaka Pelajar.




DOI: https://doi.org/10.18326/rgt.v15i2.311-330

Refbacks

  • There are currently no refbacks.




Copyright (c) 2022 Antonius Setyawan Sugeng Nur Agung, Monika Widyastuti Surtikanti, Masfa Maiza, Efrika Siboro

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

English Education Department, State Institute for Islamic Studies (IAIN) Salatiga, Indonesia 1979-8903 (Print) and 2503-040X : (Online)

In the aim of improving the quality of the Journal since 19th October 2016 this journal officially had made cooperation with ELITE Association Indonesia (The association of Teachers of English Linguistics, Literature & Education). See The MoU Manuscript.


Creative Commons License
REGISTER JOURNAL : http://journalregister.iainsalatiga.ac.id/ is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License